NEW YORK MAGAZINE MARKETING
COMMUNICATIONS

Pivoting to the Future of Media

Founded by Clay Felker and Milton Glaser in 1968, New York is an iconic print magazine that made a seamless transition into a multi-platform media powerhouse. My team was responsible for telling the brands' story to business and consumer audiences through advertising, websites, sizzle reels, print pieces and promotional campaigns. We translated the editorial voice of New York and its digital verticals, including Vulture and The Cut, into compelling communications that built audiences and drove revenue.

Role: Creative direction, graphic design

ONLINE MEDIA KIT

To communicate the offerings and value of New York’s media properties to an advertiser audience, my team and I built and maintained a media kit microsite.

CUTTING EDGE FASHION

To communicate the value of fashion coverage in New York, and on The Cut, my team and I designed presentations and printed sell pieces combining the allure of avant garde fashion photography with solid business and audience data.

“As New York magazine evolved from a small but influential publication into a national print and digital powerhouse, we needed a team which was smart, ambitious, and able to work in the moment—while also thinking into the future. As its Creative Director, Andy was a critical member of that team, which successfully led the brand’s transformation from a circulation of 400,000 to a multi-platform audience of 40 million, supporting the introduction of new print and digital products, live events, membership, and e-commerce.”

— Larry Burstein, Publisher

SPECIAL ISSUE CAMPAIGNS

To support ad sales effort for specific issues of New York, I produced, directed, and animated short sizzle videos used in the marketplace.

Compilation of videos supporting sales efforts for themed issues of New York Magazine

THE NEW YORK MULTIVERSE

A multi-brand sizzle reel showing relationships between editorial verticals and platforms. I wrote and storyboarded the animation and worked with an animator to execute it.

Animation by Common Space

ADS THAT BUILT AUDIENCES

My team and I designed in-book advertising for New York and it’s digital verticals. These ads announced product launches, digital upgrades and important editorial packages to a consumer audience.