I am a multi-disciplinary creative director working across design, experiences, video, digital, and branding. I began my career as a graffiti artist, studied graphic design, and most recently led the in-house agency for a group of national media brands.
I have built and mentored high-performing creative groups. At New York Media, my team and I were responsible for brand management and revenue-driving creative for New York magazine and its websites including Vulture and The Cut, and signature events such as Vulture Festival and New York Taste. We also created high-impact content, digital advertising, and experiences for clients as diverse as AT&T, HSBC, Marc Jacobs, and HBO.
My strategic and creative process is rooted in curiosity, rigorous research, and playful experimentation. I developed a brand identity for a culinary event by relating chemical reactions in food with color theory; redesigned a rock climbing magazine using iconography drawn from topographic diagrams; created a dynamic brand identity, advertising and environments for the original “Pop Culture Extravaganza”; designed an identity for a dance company by building a typographic mobile; created a line of products to help urban cyclists; and collaborated with a documentary photographer on a film telling the story of a gang member’s redemption.
Drawing on wide-ranging work and life experience, I create engaging solutions that grab audiences and compel response. The creative professional in me knows the rules, but the adventurous graffiti writer in me is not afraid to break them when necessary.